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Arts and Culture during Lockdown: The Surge of Online Art Events, ArtRabbit

Description

In response to the first lockdown, ArtRabbit began working on an extension to their listings platform that would cater to online art and cultural events. They launched Online Events a few months ago, and have been tweaking it with user feedback to ensure the best experience. In its most updated iteration, Online Events is available on both website and mobile app, their newsletters and social channels.

How can arts and cultural organisations use ArtRabbit to promote their online programmes?

As is with their main listings for location-specific physical events, the majority of events content on ArtRabbit (over 60%) is user-generated. Arts organisations, independent artists, curators and art professionals can submit their event information via ArtRabbit's streamlined process; the platform logic takes care of the rest. They surface online events in relevant categories and with different time zones in mind. They introduced joining instructions, links to buy tickets and descriptions for what to expect. The extension provides the opportunity for arts organisations and individuals to market their online events across all of ArtRabbit's channels. 

ArtRabbit reach over 100,000 unique users p/m through website and app, and over 100,000 through social media channels. 

How can I onboard my organisation or programmes?

  1. Verified art organisation or practitioners: You can list your online events via this link or go to your dedicated organisation page to list it via the "Add event" button. 
  2. Not part of the ArtRabbit community yet? Consult onboarding pages for organisationsPR professionalscurators or artists.

What's next for Online Events? 

Their goal is to create the ultimate guide for accessing culture from home, addressing not only the issues arising from social distancing measures during the COVID-19 pandemic but catering to the growing trend of quality cultural content online.

In the short-term, they will be focussing on the surfacing, search and browse mechanisms to offer a seamless user experience. In the long-term, they want to explore how the platform can offer opportunities for new revenue streams for cultural creators and organisations to reinvigorate the creative industries. 

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Photo, Crowds enjoying Garden of Light, by TILT. Lumiere London 2016, produced by Artichoke, supported by Mayor of London. Credit Matthew Andrews 2016.

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Photo, Jennie Gill, Yorkshire Artspace, Sheffield. Photo Our Favourite Places / Nigel Barker for Yorkshire Artspace.