Arts News


How We See and Assign Value, Museum of Brands


Jeremy Lindley, Global Design Director at Diageo, will delve into Semiotics, Image Interpretation and Heuristics in design.  Jeremy will explore how an understanding of perception, emotional connection and implicit response helps designers push creativity further.  You’ll be surprised to learn how often we see what we want to see rather than what is actually there!

The Museum of Brands’ Professional Development Programme is generously supported by The Marketors’ Trust.

14th September 2020, 6.30-9pm, £26

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Photo, Crowds enjoying Garden of Light, by TILT. Lumiere London 2016, produced by Artichoke, supported by Mayor of London. Credit Matthew Andrews 2016.

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Photo, Jennie Gill, Yorkshire Artspace, Sheffield. Photo Our Favourite Places / Nigel Barker for Yorkshire Artspace.