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The Moon: Rebranding an International Icon, Museum of Brands

Description

Join Moon Festival Artistic Director Livia Filotico as she shares findings on the most recent campaign she worked on: the rebranding of the moon. With a client brief asking to ‘make the moon relevant to Greenwich residents’, Livia and her team rolled out a campaign which Time Out called ‘Lunacy, in the best possible way”. This talk unpacks the campaign and invites wellness & health, beauty and lifestyle brands to consider what the moon can do for them and why it is such a powerful way to connect with consumers.

The Museum of Brands’ Professional Development Programme is generously supported by The Marketors’ Trust.

5 October 2020, 6.30-9pm, £26

https://www.museumofbrands.com/the-moon-rebranding-an-international-icon/

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Photo, Crowds enjoying Garden of Light, by TILT. Lumiere London 2016, produced by Artichoke, supported by Mayor of London. Credit Matthew Andrews 2016.

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Photo, Jennie Gill, Yorkshire Artspace, Sheffield. Photo Our Favourite Places / Nigel Barker for Yorkshire Artspace.