The Moon: Rebranding an International Icon, Museum of Brands
- ContactAmy Kingsbury-Barker email@example.com
Join Moon Festival Artistic Director Livia Filotico as she shares findings on the most recent campaign she worked on: the rebranding of the moon. With a client brief asking to ‘make the moon relevant to Greenwich residents’, Livia and her team rolled out a campaign which Time Out called ‘Lunacy, in the best possible way”. This talk unpacks the campaign and invites wellness & health, beauty and lifestyle brands to consider what the moon can do for them and why it is such a powerful way to connect with consumers.
The Museum of Brands’ Professional Development Programme is generously supported by The Marketors’ Trust.
5 October 2020, 6.30-9pm, £26