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Why Consumer Brands Need to Focus on Gen Z, Now, Museum of Brands

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Michael Scantlebury, Founder and Creative Director of Impero, outlines how to win with Gen Z and future-proof your brand in the process.  From the distinct behaviours and value systems of Gen Z, to how to engage with them on their own terms, on their own turf, Michael will explore how to win with the consumer of tomorrow – as well as the neuroscience that makes the under-25s so fundamental to the future of your brand.

The Museum of Brands’ Professional Development Programme is generously supported by The Marketors’ Trust.

16 November, 6.30-9pm, £26

https://www.museumofbrands.com/why-consumer-brands-need-to-focus-on-gen-z-now/

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Photo, Crowds enjoying Garden of Light, by TILT. Lumiere London 2016, produced by Artichoke, supported by Mayor of London. Credit Matthew Andrews 2016.

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Photo, Jennie Gill, Yorkshire Artspace, Sheffield. Photo Our Favourite Places / Nigel Barker for Yorkshire Artspace.