Call to Emerging Artists: Artwork for Poster Commission, Shell Heritage Art Collection


The Shell Heritage Art Collection in collaboration with the National Motor Museum Trust is looking for an emerging artist to commission a new Shell poster featuring Beaulieu as a great British destination in the enduring Shell advertising theme from the 1930s of ‘Everywhere You Go – You Can be Sure of Shell’.


The Shell Heritage Art Collection is housed at the world-famous National Motor Museum in Beaulieu, and was moved here from Shell-Mex House 25 years ago.  In 2018 to celebrate this anniversary, the Collection are commissioning a new Shell poster. 

In the 1930s Shell’s publicity established the company as a leader in advertising.  Shell commissioned young talented artists that went on to become important figures in the development of modern British art and design.  Many artist’s such as Graham Sutherland and Leonard Rosoman produced their first professional commission for Shell, which helped launch their careers.  In keeping with the traditional commissioning process that Shell began almost 100 years ago, the selected emerging artist will have the opportunity to have their first professional commission and have their work displayed in the National Motor Museum. 

The Commission

Artists are invited to visually capture the essence of Beaulieu in a colourful and inspiring artwork.  The work must be landscape in orientation and can be in any 2D medium.  Artists must have left education within the last 3 years (having finished an art related course in higher education in 2015, 2016, 2017 or 2018), and will need to submit an expression of interest which includes their CV, references, 6 images of previous work and 250 words on why they would like to do the work.  The artist will be selected by a judging panel from Shell Brands International AG, the National Motor Museum Trust and Beaulieu.

Artist’s Fee

£2,500 plus one fully paid research trip to Beaulieu with one night’s stay locally.

Applications must be sent by email to: by 9am, 2nd July 2018.

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