Winning Through Laziness, Museum of Brands
- ContactAmy Kingsbury-Barker firstname.lastname@example.org
This masterclass will provide an introduction to shopper psychology, behavioural science and the development of claims, with an explanation of how these influence shopper choices in-store. The content shared can be used to improve packaging design and point-of-sale material with an instant ROI.
The Museum’s Professional Development Programme is kindly supported by The Marketor’s Trust