How We See and Assign Value, Museum of Brands


Jeremy Lindley, Global Design Director at Diageo, will delve into Semiotics, Image Interpretation and Heuristics in design.  Jeremy will explore how an understanding of perception, emotional connection and implicit response helps designers push creativity further.  You’ll be surprised to learn how often we see what we want to see rather than what is actually there!

The Museum of Brands’ Professional Development Programme is generously supported by The Marketors’ Trust.

14th September 2020, 6.30-9pm, £26