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Digital Communications Manager, HOME

Description

Plan and create digital content to support our audience development and engagement objectives. Content produced will include video, audio, images, blogs, apps, interactive content, interpretation materials, and the documentation of live events and will be produced in house and in partnership with approved suppliers

Manage the planning, preparation and publishing of social media content across all of HOME’s existing platforms and identify new digital platforms that will increase reach and engagement with our target audiences

Manage the growth and development of HOME’s website and box office integration, ensuring the highest standards of accessibility and useability 

Manage HOME’s SEO activity and ensure all content on HOME’s website is effectively optimised for SEO and organic and keyword search
Evaluate website and social media engagement using Google Analytics and other research and social media analytics tools to meet targets for e-commerce conversion rates, inform planning and increase effectiveness, engagement and reach
Plan and implement paid search campaigns on Google Adwords and online advertising ensuring activity is tested, correctly tagged, tracked and measured
Maintain up to date knowledge of content production software, analytics tools, new technologies and platforms etc in order to keep HOME at the forefront of developments in digital content and marketing
Project and supplier management: Commission and manage relationships with external agencies and freelance practitioners including web developers, Box Office developers, designers, filmmakers and SEO consultants, managing projects to ensure delivery on brief, on time and to budget
Champion our digital activity internally, providing training and mentoring where required and encouraging input from colleagues across the organisation
Maintain up-to-date knowledge to ensure all digital marketing policies and processes are up to date and our activity adheres to legal guidelines with regards to accessibility, data protection and copyright
Work evenings and weekends as appropriate
Undertake national & international travel as required