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Interim Head of Marketing, HOME

Description

Manage and evaluate marketing campaigns to promote HOME’s theatre, film and visual art programme, increasing visitor/audience numbers and audience diversity and driving increased financial yields and revenue from these audiences
 
Line manage and oversee the responsibilities and work of the Marketing and Sales Officers
 
Analyse box office data and marketing metrics and produce reports that evaluate the effectiveness of marketing campaigns
 
Work with the marketing departments of visiting theatre companies, co-producers, artists, film distributors and other relevant stakeholders to maximise opportunities for cost effective and creative joint marketing activity
 
Project and supplier management: manage relationships with external agencies and freelance practitioners including design agencies, printers, etc, managing projects to ensure delivery on time and to budget
 
Work with the Director of Marketing and Communications, Box Office Systems and Data Manager and Programme Producers to agree pricing structures for paid-for events
 
Support the Box Office Systems and Data Manager in putting events on sale and ensure timescales are effectively communicated to staff, companies and partners
 
Work with the Director of Marketing and Communications to ensure that we fulfil audience research and reporting requirements of key funders