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Get to grips with the basics of Google Analytics, AMA

  • East, Online
  • Other, Online workshop for all forms of Arts & Cultural professionals
  • Jemma Green


Google Analytics and your Audiences — the basics

March 30 @ 3:00 pm - 5:00 pm

What is it about?

This webinar looks at the 13 Google Analytics reports that all arts and culture organisations should be paying attention to, and the key Google Analytics features that will help you get the most from them.

Drawing on practical examples from different arts and culture organisations, trainer Devon Smith will show you how to interpret the reports, and interrogate the data using advanced segments, secondary dimensions, annotations, UTM-codes, Google Analytics goals and more.

Who is it for?

Those with little to no understanding of Google Analytics, who want to use the platform to inform their campaigns.


AMA Member rate: FREE

Non-Member: £55 + VAT

Find out more on our website.

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Photo, Crowds enjoying Garden of Light, by TILT. Lumiere London 2016, produced by Artichoke, supported by Mayor of London. Credit Matthew Andrews 2016.

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Photo, Jennie Gill, Yorkshire Artspace, Sheffield. Photo Our Favourite Places / Nigel Barker for Yorkshire Artspace.