Good audience development planning is at the heart of successfully retaining audiences and reaching new ones. This Skillset session will guide you step by step through audience development planning using an easy to use framework, which can be adapted for your own organisation.

The session will help you use insights about your own audiences and communities and the wider environment to identify opportunities and priorities, as well as putting audiences and their needs at the centre of the planning process. It will cover setting goals and objectives for audience development, developing strategies and action plans and measuring success. The session will also help you future proof your plan and includes tips on how to bring your whole organisation on board with audience development planning. And if you want to find out more, we'll also signpost you to a range of resources to support the planning process.

Date: Thursday 18th May 2023 1:30pm - 3:00pm

Who:

This session is suitable for anyone responsible for or involved with audience development planning in their organisation. In particular, it may be useful for those who would like a framework to approach the process or a refresher of the steps to consider in creating a plan.

What will you learn:

• A framework for audience development planning
• Using insights to inform planning and placing audience needs at the heart at the process
• Setting goals and objectives for audience development, developing strategies and action plans
• Measuring success
• How to bring your whole team on board with audience development planning
• Resources to support the planning process

Facilitators:

Catherine Bradley, Senior Consultant at The Audience Agency

Catherine has considerable experience in supporting a wide range of cultural organisations with audience development planning.

Format:

This session takes the form of a 90-minute workshop-style webinar with the opportunity to ask questions.

Cost: Free