This workshop, led by Fae Fichtner, co-director of the Voila! Theatre Festival, is designed for artists who want to better understand their audiences and develop strategies to engage them. It is particularly useful for those who are beginning to define their target audience and are looking for practical approaches to audience development. Together, we will explore different methods and create a roadmap for thinking creatively about how audiences can be integrated into your creative process. The 90-minute workshop is delivered online and combines a presentation with an open, conversational format. The presentation will introduce audience development as a practical tool, with examples from different production scales and company structures. We will then explore a series of case studies together to examine how these strategies can be applied in practice. By the end of the session, you will leave with a clearer understanding of audience development strategies and tools and a practical case study framework to help you design and evaluate your own audience engagement strategies. Date: Wednesday 22nd July 2026. Time: 7:00pm - 8:30pm. Location: online via Zoom. Cost: Early bird price - £12.00 (book by 13 July at 12:00pm), regular price £15.00. Check out the other workshops in our Theatre Maker programme, and save 10% when you book 2 or more.