Planning, scheduling and publishing engaging content across Instagram, Facebook, X/Threads, LinkedIn and YouTube Delivering creative, high-impact social campaigns for book launches, seasonal moments, events and promotions in collaboration with marketing colleagues Maintaining and managing content calendars, ensuring activity is aligning with brand tone, business priorities and campaign objectives Contributing ideas in brainstorming sessions and helping to shape our evolving social strategy across current and emerging platforms Creating and curating compelling, on-brand content tailored to audience segments and platform best practice Producing editorial content for the website, including features, interviews, extracts, reading lists and video Collaborating with internal teams, authors, influencers and partners to develop strong visual assets and amplify reach Planning, writing, building and testing email marketing campaigns that are driving engagement, website traffic and sales Supporting audience segmentation and developing targeted messaging strategies for key customer groups Analysing the customer journey from sign-up to purchase, identifying opportunities to strengthen loyalty and retention Managing and growing online communities by responding to comments, messages and inbox enquiries across social and email channels Building authentic influencer relationships and encouraging engaging user-generated content Monitoring performance across social and email channels and reporting clearly on KPIs, audience growth and engagement Using analytics tools to generate insights and continuously optimising campaigns and content Tracking trends, algorithm changes and emerging platforms to ensure content is remaining visible, relevant and innovative Championing digital best practice across the business, identifying new technologies and efficiencies, including the responsible use of AI