The Museum is looking for a Digital Marketing Manager.
Job Description
Digital Marketing Manager Permanent Full-time London or Midlands Circa £38,000 to £42,000 per annum (dependent on location) The Royal Air Force Museum is a national museum, a Government non-departmental public body (NDPB) and a registered charity, with two sister sites at London and Midlands. Our purpose is to share the RAF story, past, present and future - using the stories of its people and our collections in order to engage, inform and inspire. Our Vision is to inspire everyone with the RAF story - the people who shape it and its place in our lives. We have two public sites (London and Midlands) and a stored collection (Stafford). Our trading company and active fundraising supplement Grant in Aid which comes through the Ministry of Defence. The Royal Air Force Museum is a Carbon Literate organisation and as such promotes Carbon Literacy. We are looking for an experienced Digital Marketing professional to join our Marketing and Communications team, to lead on all aspects of digital marketing at the Royal Air Force Museum. You will be an important part of a closely-knit team that works collaboratively to deliver our goals. The Digital Marketing Manager will drive the digital marketing strategy, working closely with the marketing team to deliver visitor and revenue targets, develop digital content and creative initiatives to build the RAF Museum brand, as well as playing a leading role in the development of new digital programmes, such as CRM and eCommerce initiatives. This is a fantastic opportunity for someone with a passion for the potential of digital to lead and inspire, at an exciting time for the Museum as we deliver on the vision outlined in our Strategic Plan to 2030. Regular travel between the Museum sites will be required.
Job Requirements
Demonstrable and proven experience in a digital marketing-oriented role at a managerial level. Demonstrable experience of digital campaign management. Demonstrable experience of managing social media channels. Demonstrable experience in the managing and optimisation of websites and eCommerce platforms Experience in CRM systems (preferably Microsoft Dynamics) Strong data analysis and reporting skills across multiple platforms (web, CRM, social media, eCommerce)
Job Responsibilities
To support the Director of Visitor and Commercial Development in the development of the RAF Museum digital marketing and eCommerce Strategy. This commercially oriented strategy will build on the principles outlined in our Commercial Strategy and will focus on the development of the Museums digital business and in driving awareness and visits to the RAF Museums. Set and deliver on annual and quarterly digital brand engagement and revenue targets across all online acquisition channels responsible for PPC, SEO, Display, Social Paid and Affiliates, ensuring KPI's are met. You will play a key role in developing our e-commerce and CRM, and data strategy, while working closely with our Retail Team. Develop a digital marketing strategy in collaboration with the wider Marketing and Communications team, to bring to life the Museum's annual brand marketing objectives.
The Royal Air Force Museum is a national museum, a Government non-departmental public body (NDPB) and a registered charity, with two sister sites at London and Midlands. Our purpose is to share the RAF story, past, present and future - using the stories of its people and our collections in order to engage, inform and inspire. Our Vision is to inspire everyone with the RAF story – the people who shape it and its place in our lives.
