This role will directly support our ambition to: Increase visitor numbers. Improve marketing efficiency. Strengthen data-driven decision making. Build long-term digital resilience. Reduce external agency reliance. Enable smarter reporting to leadership and trustees. You will help build the technical backbone that supports our marketing growth. Key Responsibilities CRM Strategy & Implementation (Primary Focus) Lead the selection, setup, and implementation of a new CRM system. Design data structures, tagging frameworks, and audience segmentation models. Integrate CRM with: o Website o Email marketing platforms o Ticketing system (Digitickets) o Google Analytics Develop automated customer journeys and lifecycle communications. Ensure GDPR compliance and best practice data governance. Systems Integration & Marketing Infrastructure Connect key digital platforms using APIs and integrations. Oversee data flows between: Website Ticketing system CRM Email marketing software Google Analytics (GA4) Troubleshoot integration issues and optimise system performance. Act as internal technical advisor during campaign planning meetings. Website & Backend Development Support Make backend CMS updates and improvements. Create and optimise landing pages. Implement and test pop-ups, tracking scripts, and conversion tools. Improve UX and page performance in collaboration with marketing and external developers. Reduce dependency on external development agencies for day-to-day changes. Analytics & Reporting Lead Google Analytics configuration and tracking accuracy. Develop automated dashboards using Microsoft Power BI Build reporting systems that: Save marketing team time Provide real-time performance insights Support senior leadership and board-level reporting Interpret data and provide actionable recommendations. Continuous Improvement Identify opportunities to streamline workflows.