Director of Marketing, Communications & Audiences | Part-Time, Permanent
Crafts Council Closing date: Wed, 15 Apr 2026
- Part time
- £50k+
- Apply now
Fri, 20 Mar 2026 "> published -
Job Summary
Job Description
Permanent, part time, minimum of 3 days and up to 4 days per week 21.75 - 29 hours per week.
The Director of Marketing, Communications & Audiences will lead our marketing, communications and audience development strategy.
We are looking for an exceptional candidate who can help the organisation interpret insight, articulate a confident narrative and strengthen our public presence.
Working closely with the Executive Director and senior leadership team, you will ensure that insight drawn from audiences, makers, members, programmes and partners informs:
- how we position craft nationally and internationally.
- how we grow and engage our audiences.
- how we strengthen our influence across the cultural and creative sectors.
You will lead a small but talented team and work across the organisation to build clarity, confidence and collaboration around our communications and audience strategies.
We're looking for someone who:
- Has significant experience leading marketing, communications or audience strategies.
- Understands how cultural organisations build influence and public profile.
-Is confident translating complex information into clear narrative and messaging.
- Has strong experience with digital ecosystems, audience journeys and CRM insight.
-Is collaborative, curious and comfortable working across organisational boundaries.
- Brings a genuine interest in creativity, craft and the cultural sector.
WHY JOIN US?
This is a rare opportunity to shape how a national cultural organisation listens to its audiences, understands its role and communicates its impact.
You will play a key role in strengthening the visibility and influence of craft - and the makers who shape our world.
We're looking for someone who combines strategic thinking, strong marketing expertise and curiosity about the role creativity plays in society.
Someone who understands how cultural organisations build influence, bring people with them and tell stories that matter.
Job Requirements
We are looking for a strategic marketing and communications leader who combines creativity with analytical thinking and enjoys helping organisations make sense of complex information.
You will bring the ability to connect insight, narrative and strategy, helping Crafts Council articulate its role clearly and confidently in a changing cultural landscape.
You will bring:
- Significant experience leading marketing, communications or audience strategies.
- Strong understanding of digital ecosystems, audience journeys and insight-led marketing.
- Experience working with data, CRM systems and audience segmentation.
- A track record of developing brand narrative and organisational positioning.
- Experience working with media, PR or strategic partnerships.
- Experience leading and supporting teams.
- The ability to synthesise complex information and translate it into clear messages.
- Strong collaborative instincts and the ability to work across organisational boundaries.
Job Responsibilities
Role Focus
This role combines strategic marketing leadership, organisational insight and audience development.
You will:
- Strengthen Crafts Council's brand, voice and public presence, ensuring that all activity is aligned with organisational EDI commitments.
- Lead integrated marketing, communications and audience strategies.
- Ensure insight from audiences, members and partners informs organisational thinking.
- Build the organisation's ability to interpret and use insight effectively.
- Support income growth across membership, fundraising, partnerships and commercial activity, including venue hire.
Useful Links
Job Overview
- Job Title: Director of Marketing, Communications & Audiences | Part-Time, Permanent
- Salary: £50k+
- Hours: Part time
- Artform: Crafts
- Role: Marketing & Digital
- Contract: Permanent
- Closing date: Wed, 15 Apr 2026
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Location:
| view on Google MapsLondon
Job: Director of Marketing, Communications & Audiences | Part-Time, Permanent
Job: Director of Marketing, Communications & Audiences | Part-Time, Permanent
Organisation: Crafts Council
Postcode: N1 9BY
How to Apply
How to Apply
Please provide a CV and covering letter including the following information:
Your interest in this position and working for us
Your relevant knowledge, skills and experience
Your interests, qualities and values
Please email your CV and covering letter to [email protected].
We will happily accept a recorded statement (video or audio) in place of a covering letter.
Deadline for applications: 12 noon Wednesday 15th of April 2026.
In Person interviews: Week commencing Monday 27th of April 2026.
Location: CC Office, Islington, London
Please email [email protected] to submit applications, if you have any questions, or to request information in an alternative format. Please let us know if you would like to arrange for an informal conversation prior to making an application.
To apply for this role, you will be eligible to work in the UK.
- Contact name: recruitment team
- Contact email: [email protected]
About Crafts Council
The Crafts Council is the national charity for craft. We inspire making, empower learning and nurture craft businesses at a time when the public’s interest in making has never been greater. We believe that craft skills and knowledge enrich and uplift us as individuals and in doing so will change our world for the better.