Communications and Marketing Manager

Job Summary

The Communications and Marketing Manager is a full-time, in-person role based on-site at Gainsborough’s House in Sudbury, Suffolk. Flexibility to work some weekends and occasional evenings will be required. Salary: £35,720 per annum, 8% employer pension contribution.

Job Description

This is a key role reporting directly to the Museum Director.

The postholder will be responsible for raising the profile of the museum and delivering sustained audience engagement in line with Gainsborough's House Forward Plan.

This will be implemented through growing audiences, engagement and income through branding, design and marketing using in-house events, national and local media, our website, social media and email marketing platforms.

The postholder will collate and analyse audience data to inform and devise a marketing strategy, communicate that strategy in-house and implement that agreed plan of action, leading a small marketing, brand and design team.

We are looking for a proactive individual with a proven track record of success in developing and delivering impactful campaigns.

Availability to work some weekends and occasional evenings, supporting key museum activities, will be expected.

Job Requirements

Applicants will have:

A degree in marketing and communications or the equivalent.
Substantial and demonstrable experience (5+ years) in a marketing and/or communications role.

A proven ability to develop and implement successful marketing and communications strategies.

Experience of design and brand implementation.

A deep understanding of event marketing principles and best practices, with a track record of driving attendance and engagement for in-person events.

IT skills and an advanced knowledge of digital marketing, including website management, SEO, social media marketing, and email marketing platforms (e.g., Mailchimp).

Knowledge of the marketing, communications and media landscape both regionally and nationally and an ability to identify compelling stories and create engaging content across various formats.

Exceptional written and verbal communication skills, with the ability to present ideas persuasively and to communicate and collaborate effectively with staff...

Job Responsibilities

Data Analysis: Collating and analysing audience data and evaluation with which to devise a marketing strategy.

Marketing Strategy: Developing and implementing a comprehensive branding, marketing and communications strategy aligned with audience analysis and the museum's aims, mission and vision as presented in the Forward Plan. A passion for capturing the essence of the museum's exhibitions and creating narratives that resonate with audiences will be essential.

Brand Management: Overseeing all aspects of brand identity going forward and along with the Marketing & Design Officer, ensuring consistent and impactful messaging across all online and offline channels.

Team Collaboration: Working closely and communicating efficiently with the Museum Director, colleagues and volunteers across all departments to ensure cohesive and integrated marketing.

See full job responsibilities on our website: https://gainsborough.org/job/communications-and-marketing-manager-full-time/

Job Overview

Job Title: Communications and Marketing Manager
Salary: £30k-£40k
Hours: Full time
Artform: Digital media
Role: Marketing & Digital
Contract: Permanent
Closing date: Mon, 20 Apr 2026
Location:

East

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Job: Communications and Marketing Manager

Organisation: Gainsborough's House

Postcode: CO10 2EU

How to Apply

To apply, send an up-to-date CV and a supporting statement to [email protected]. These should be PDF or MS Word documents and both file names should include your full name.

The supporting statement should be no longer that 2 sides of A4 and should directly relate your personal skills and experiences to the list of Essential and Desirable attributes listed above.

The closing date for applications is: Monday 20 April at 12 noon.

Contact name: Megan Vaughan
Contact email: [email protected]

Apply now

About Gainsborough's House

Gainsborough’s House is the National Centre for Thomas Gainsborough (1727–88) one of the icons of British art. It is the childhood home of Gainsborough and contains the largest single concentration of his works in the world. Its mission is to promote the wider knowledge, appreciation and enjoyment of the art of Thomas Gainsborough, both nationally and internationally. As an artist home our purpose is to support the role artists play in society and the contribution they make to our cultural life.

Find out more