Key responsibilities
Marketing & Audience Development Strategy

Lead on the development and delivery of a marketing plan for the summer programme, working alongside the Creative Director and Producer
Identify and target key audience segments across rural Devon, including new and harder-to-reach communities
Drive ticket sales and attendance for the outdoor Shakespeare and library performances, with a focus on the June and July performance peaks
Monitor and report on marketing performance, ticket sales data and audience reach
Digital & Social Media

Manage and grow Villages in Action's social media presence, primarily Facebook, with content planned and scheduled across the contract period
Create and manage paid Facebook advertising campaigns to promote performances and drive ticket sales
Maintain and update the website with event listings, news and audience-facing content
Produce and distribute monthly e-newsletters to existing and prospective audiences
Press & Communications

Write and distribute press releases to local, regional and specialist media, bringing to life both the summer programme and the wider story of what Villages in Action does and why it matters
Build and maintain relationships with local press, community networks and partner organisations across Teignbridge and Devon
Identify and pursue opportunities for features, listings, editorial coverage and human-interest stories
Ensure consistent tone of voice and branding across all communications, capturing the warmth and authenticity that defines Villages in Action
Audience Development & Community Engagement

Develop and implement targeted outreach to build audiences in the communities hosting performances
Liaise with local partners, libraries, village halls, schools and community groups to support promotion and access
Contribute to post-programme evaluation and reporting on audience reach and development outcomes.