Commercial Director

Job Summary

The newly created role of Commercial Director is part of the company’s Executive Team, reporting to the Chief Executive. This role focuses on driving sales and marketing strategy across all revenue-generating areas of the Rose, including marketing, ticketing, venue hires, and the café & bar.

Job Description

The Commercial Director is responsible for managing and driving all earned revenue activities at the Rose, including (1) production, performance, and venue marketing across relevant B2C channels and platforms, including press and digital to acquire new audiences and increase recency and frequency of bookings, (2) optimising and increasing Box Office income through average selling price (ASP) and capacity growth, and (3) expanding and driving trading income with Head of Operations, managing the Rose brand and reaching new audiences for venue hires through B2B channels and caf and bar offers. The Commercial Director works closely with the Artistic Director to develop creative marketing strategies for Rose Productions and supports the Development Director by delivering institutional marketing campaigns that increase contributed income.

Job Requirements

Demonstrable experience of leading marketing, communications, and/or operations teams, including development and delivery of both production campaigns and / or product and brand building strategies

Demonstrable success in engaging consumers and / or audiences across a wide range of social media channels, traditional print and broadcast channels

Demonstrable success in leading both B2C and B2B marketing and operations activities

Experience managing complex, multi-strand earned-income budgets, including making trade-offs under financial constraints and delivering against ambitious revenue targets.

Strong relationships across multiple sectors to support B2B outreach and lead generation for venue hires and commercial partnership development

Job Responsibilities

Please visit our website for a full role description. Some areas of responsibility are -

Provide strategic and operational leadership to help the Rose achieve its artistic and financial objectives.

Oversee the strategy and planning of our marketing and communications strategy.

Help develop and deliver the strategy and operations for refining and expanding the Rose caf and bar offer to drive revenue.

Help develop and deliver the marketing and sales strategy for the Rose's venue hire commercial opportunities, including a lead generation and corporate outreach strategy to drive revenue.

Consult with the Development Director on institutional marketing and communications strategies for Rose members, supporters and sponsors.

Collaborate with the Schools & Participation Director to maximise the impact of the Rose's extensive outreach activities and revenue generating programmes.

Useful Links

https://www.rosetheatre.org/careers-ncmf

Job Overview

Job Title: Commercial Director
Salary: £50k+
Hours: Full time
Artform: Theatre
Role: Marketing & Digital
Contract: Permanent
Closing date: Wed, 20 May 2026
Location:

London

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Job: Commercial Director

Organisation: Rose Theatre

Postcode: KT11HL

How to Apply

Please visit our website for a full role description and how to apply. The deadline for sumbission of applications is 5pm on 20th May.

Contact name: Lesley Rowden
Contact email: [email protected]

Apply now

About Rose Theatre

Rose Theatre is one of the largest non-commercial producing theatres in London. With more than150,000 visitors a year, the Rose enjoys artistic and critical acclaim for our productions and coproductions in our 762-seat auditorium. We work with world class performers and award-winning, cutting-edge artists. We regularly co-produce with some of the most exciting companies in the UK. We have multiple upcoming shows touring nationally, internationally and transferring to the West End.

Find out more