Developing our marketing and comms strategy with the team, facilitators and board
Managing social media handles and digital engagement with team members. This will include writing copies for graphics, social media posts, managing ads/paid media, driving sign-ups and moderating comments and messages across campaign channels
Lead on digital strategy design for various campaigns. This could include: raising awareness on a particular topic or programme, selling merch, grassroots fundraising, individual giving, crowdfunders and/or promoting our schools refugee resource
Input into income generation strategy including donations, earned income and grants
Implement paid media advertising on social media networks, such as Facebook, LinkedIn, Youtube and Google Ads
Ensure all team members and partners follow organisational policy on media consent for working with at-risk groups
Have an ethical and informed approach to representation of refugees in an NGO context