Develop and implement strategies to attract new audiences and deepen engagement with existing ones
Work to improve the visitor experience to encourage repeat visits
Work with the Communications Team to create and manage marketing campaigns to promote the Cathedral and its offerings
Attend Cathedral public events and programming to gather relevant data and audience feedback
Build creative and engaging forms of visitor feedback that captures qualitative and quantitative data
Work with the Engagement team to plan and execute audience-led programming, delivering on the new Engagement Strategy
Track and analyse key performance indicators (KPIs) to measure effectiveness
Work with other departments to achieve the Cathedral's vision and mission values
Work with colleagues to manage budgets related to audience development activities
Develop and implement an audience development strategy and an evaluation framework
Lead on data and feedback analysis and the building of reports