Copywriter: Website copy refresh and tone of voice development

Copywriter: Website copy refresh and tone of voice development

National Dance Company Wales Closing date: Mon, 15 Jun 2026

Artform: Dance
Role: Marketing & Digital
Contract: Contract
Remote

Fri, 29 May 2026 "> published -

Job Summary

National Dance Company Wales are looking for a skilled copywriter to quote for fixed period of work to help communicate clearly, confidently and with character.

Job Description

We're looking for a skilled copywriter to tender to help us make the most of this moment. We want to communicate clearly and confidently about ourselves and our work and put that into practice across the key pages of our new website.

We want to balance character and clarity and follow best practice for writing across digital channels. We want copy that sounds like 'us', and meets people where they are, whether they're familiar with our work or have never been to a dance performance or class before.

As a bilingual company, we're particularly interested in hearing from copywriters who can write in both Welsh and English, or from a collaborative team, who can recognise the nuance of tone in both languages. We also welcome applications from English-only or Welsh-only copywriters as translation can be arranged.
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Phase 1: discovery & tone of voice
Review our existing brand voice guidelines and any relevant audience insight
Understand how we currently talk about ourselves across our digital channels (and our ambitions going forward)
Produce short 'golden rules' guidelines with examples for internal use across the organisation

Phase 2: website copy
Write headline and body copy for agreed key pages
Develop appropriate calls to action for each page, responsive to different user journeys
Where relevant, rework existing copy rather than starting from scratch

Phase 3: review & sign-off
Share drafts for feedback (we'll agree a review process including timelines as part of the contract process)
Incorporate revisions and prepare final copy for handover

For full description please see our website

Job Requirements

Key Deliverables
Tone of voice development and short golden rules document
Suggested calls to action for each page aligned to user journeys
Headline and body copy for all agreed website pages that balances personality and character with clarity of message and web-writing best practice
Final copy formatted and ready for handover within mutually agreed timeline
All copy to meet accessibility best practice, including an appropriate reading age; and consider the nuance of tone that English and Welsh languages may present
All copy to be optimised for web and search (including AI search readiness and SEO)

Job Responsibilities

Experience & Skills
You'll be a skilled copywriter with a genuine feel and flair for language and meeting people where they are at.

Essential
Excellent writing, editing, and proofreading skills
Experience of crafting brand voices and developing tone of voice guidelines
Experience of writing for digital platforms
Strong understanding of best practice for web writing, including content optimisation and accessibility
Desirable
Experience of writing for SEO and AI optimisation
Experience working with organisations based in Wales, and/or familiarity with the Welsh language
Experience working with arts, cultural, or third-sector organisations
An interest in or existing knowledge of contemporary dance or the performing arts

Useful Links

Job Overview

  • Job Title: Copywriter: Website copy refresh and tone of voice development
  • Salary: Under £10K
  • Hours: Part time
  • Artform: Dance
  • Role: Marketing & Digital
  • Contract: Contract
  • Closing date: Mon, 15 Jun 2026
  • Location: Remote

How to Apply

Please submit a CV and covering letter (no more than 1-2 pages) outlining your experience - including a link to an example of something you’ve written that feels relevant to this brief.

Deadline for proposals: Monday 15 June, 9am

Please send your proposal to: [email protected]

Interviews w/c 22 June 2026, online