CRM Manager
Royal Shakespeare Company Closing date: Sun, 28 Jun 2026
- Full time
- £30k-£40k
- Apply now
Mon, 15 Jun 2026 "> published -
Job Summary
Job Description
Can you lead the delivery of data-driven CRM campaigns that grow engagement and revenue? Are you confident turning data and insight into clear actions that improve campaign performance? Can you use audience segmentation to create personalised journeys that enhance the customer experience?
We are looking for a CRM Manager to lead the RSC's audience-facing CRM strategy, using data and insight to strengthen audience relationships, drive engagement and maximise revenue.
In this role you will provide guidance on digital engagement, audience segmentation, driving innovation in personalisation, and automation, working across teams to ensure CRM activity supports the RSC's overall objectives. This role champions best practice in CRM and martech, helping the organisation deliver consistent, effective, and data-driven audience communications.
This is a full-time, permanent position based in Stratford-upon-Avon. You will be working 35 hours per week, Monday to Friday, although occasional weekend and evening work will be required. Hybrid working is available; however, you will be required to work in the office or on site for a minimum of 3 days per week.
Job Requirements
Proven experience managing CRM campaigns using ESPs and Tessitura
Strong experience in audience segmentation, customer journeys and data management
Experience using analytics and reporting tools (e.g. Google Analytics) to drive decision-making
Demonstrable ability to build and deliver data-led campaigns that improve engagement and revenue
Experience leading teams or working collaboratively with stakeholders across departments
Excellent organisational, analytical and problem-solving skills, with strong attention to detail
Job Responsibilities
Leading the planning and delivery of creative, data-driven audience eCRM channels
Developing and implementing the RSC's CRM roadmap to grow audience engagement, diversity and customer lifetime value
Using data, reporting and insight to evaluate performance, inform decision-making and optimise campaigns
Collaborating with Campaigns, Content and Social teams to deliver a consistent and engaging audience experience
Leading and developing CRM team members, and championing CRM best practice across the organisation
Managing eCRM systems, suppliers, testing programmes and budgets to maximise effectiveness and innovation
Job Overview
- Job Title: CRM Manager
- Salary: £30k-£40k
- Hours: Full time
- Artform: Theatre
- Role: Marketing & Digital
- Contract: Permanent
- Closing date: Sun, 28 Jun 2026
-
Location:
| view on Google MapsWest Midlands
Job: CRM Manager
Job: CRM Manager
Organisation: Royal Shakespeare Company
Postcode: CV37 6BB
How to Apply
All applications should be made online using the RSC website. If you need any assistance when applying, please email [email protected]
The deadline is 23.59 on Sunday 28 June.
The interviews will be a two-stage process, with the first round on 6 and 7 July and second round on 14 July. in early to mid July.
- Contact name: Rachel Lloyd
- Contact email: [email protected]
About Royal Shakespeare Company
The Royal Shakespeare Company (RSC) is a leading global theatre company that sparks local, national and international conversations that build connections, create opportunities and bring joy.
We passionately believe that great storytelling can change the world, and that theatre offers its own unique form of storytelling: it’s live and shared, and transforms a group of strangers into audiences who, together, experience a story come to life in front of their eyes.
We collaborate with the mo