Working closely with the Head of Programme & Events, the role will plan and deliver end to end marketing campaigns that promote our festivals and events, driving footfall to our year round
programme, cafes and shops.

Duties and Responsibilities include -
Plan, create, and manage multi-channel marketing campaigns for our year round festivals and events programme, including digital and offline advertising, press, social media, website, and print, ensuring all event content drives revenue and is promoted consistently across all platforms.
Plan and deliver marketing initiatives for Charleston's enterprise offer to grow attendance, sales, and revenue.
Work with external brands to promote commercial partnerships.
Ensure community engagement and learning events are supported and promoted, forming an integral part of the wider programme. Design and produce marketing materials in line with brand guidelines, including brochures, flyers and posters using Adobe InDesign, Illustrator, and Photoshop. Working with external designers as and when required.
Responding to operational or crisis communications needs with agility and creativity.
Conduct and lead on research, surveys and digital analytics to deliver actionable audience insight on the events programme including booking behaviours, competitive positioning and trends.
Monitor ticket sales and performance metrics in conjunction with the events team to determine ticket pricing.
Work with the Ticketing and Events Coordinator and other teams to ensure a seamless audience journey through the website, ticketing, and on-site experience.
Work closely with the PR agency on the planning and delivery of PR campaigns to generate coverage of Charleston's festivals and year- round programme of events, cultivating existing relationships with local and national press.
Write and distribute press releases for campaigns or announcements.
Manage press visits across the programme.