Head of Audience Insights
Tate Gallery Closing date: Sun, 05 Jul 2026
- Full time
- £50k+
- Apply now
Fri, 19 Jun 2026 "> published -
Job Summary
Job Description
Tate is one of the world's leading art institutions, home to the national collection of British art and a landmark presence in the global cultural landscape. Spanning four galleries and a growing suite of digital platforms, we are driven by a bold mission: to make art available to everyone. The Audience Insights team sits at the heart of this mission, providing the evidence and intelligence that shapes strategic decisions across the organisation. This is an exciting moment to join a newly integrated function bringing together data analytics, digital insights, and audience research under a single leadership.
As Head of Audience Insights, you will lead a talented team defining the insights strategy and ensuring it informs decision-making at every level across Tate. You will commission and deliver both qualitative and quantitative research programmes, build compelling data narratives, and act as a genuine champion for evidence-based thinking across a complex organisation.
You will bring significant experience in a hybrid audience insights and data analytics role, with a proven track record of translating complex, multi-source data into clear and actionable recommendations. You will be a confident communicator and able to work collaboratively to inspire colleagues at all levels of data literacy ideally with a passion for art and its power to connect to our audiences at scale.
Job Requirements
Significant experience in a hybrid audience insights and data analysis role, preferably within the cultural, heritage, or creative sectors and a track record of success
Proven ability to design, commission, and deliver both qualitative and quantitative research programmes, from brief through to clear recommendation, at pace and to a high standard.
Demonstrable experience working with complex, multi-source datasets including ticketing systems, CRM platforms, and web analytics tools, with the confidence to interrogate and challenge data.
Strong analytical capability and hands-on experience with tools such as GA4, Power BI, Microsoft Fabric or equivalent and the ability to build reporting frameworks
Experience leading or significantly developing a team, with the ability to coach colleagues at varying levels of data and research literacy and build a collaborative team culture.
Job Responsibilities
Define and lead the museum's audience insights strategy, integrating research and data analytics into a single, coherent function that informs decision-making at every level of the organisation.
Commission, design, and deliver qualitative research - including in-gallery observation, interviews, focus groups, and co-design sessions to better understand visitor motivations, barriers, and responses to the museum's programme.
Lead ongoing quantitative research programmes including visitor surveys, membership scheme surveys and audience segmentation maintaining robust datasets that allow reliable trend analysis over time.
Work with key internal and external stakeholders to ensure robust data gathering across the Tate estate including ticket & membership data, sales, attendance as well as wider landscape data sets that inform internal decision making
Work in partnership with colleagues across Membership, Marketing and Digital.
Useful Links
Job Overview
- Job Title: Head of Audience Insights
- Salary: £50k+
- Hours: Full time
- Role: Research
- Contract: Permanent
- Closing date: Sun, 05 Jul 2026
- Location: UK-wide
How to Apply
Please apply on our Tate Careers site by Midnight 5 July.
- Contact name: Tate Recruitment
- Contact email: [email protected]
About Tate Gallery
Tate’s vision is to serve as artistically adventurous and culturally inclusive art museums for the UK and the world. We deliver this through activities in our four galleries across the UK, our digital platforms and collaborations with our national and international partners. At the heart of Tate is our collection of art, which includes British art from the 16th century to the present day, and international modern art from 1900 to the present day.