The Freelance Digital Marketing Specialist will support the growth, visibility and public profile of Kala The Arts through strategic and hands-on digital marketing activity. Working closely with the Artistic Director, CEO and wider team, the postholder will help raise awareness of Kala's programmes, events, classes, workshops and performances locally and nationally.

The role includes planning and delivering digital campaigns across social media, email, SEO/SEM and website content, while maintaining a clear and consistent brand voice. The postholder will create engaging written and visual content for blogs, campaigns and social platforms, drive traffic to the organisation's website, and help grow and diversify audiences.

They will monitor campaign performance, audience data and KPIs, providing clear reporting and insight to support decision-making and maximise impact. The role also includes keyword research, web analytics, support with paid media where appropriate, and identifying new digital trends and opportunities.

The postholder will contribute to event-specific marketing strategies, create promotional packs, and coordinate with designers, videographers and photographers to deliver high-quality campaign assets. They will also support PR activity through press releases and media liaison, and assist with recruitment promotion by drafting job adverts and sharing opportunities across relevant creative networks.

This role requires someone who can work independently, think strategically and deliver creatively within a small, ambitious arts charity. The successful candidate will bring strong digital marketing experience, ideally in the arts or nonprofit sector, along with excellent communication, organisation and content creation skills. Flexibility will be needed during busy delivery periods, particularly in autumn around flagship events including Diwali Light It Up!.