Significant marketing experience, ideally in heritage, tourism, arts, hospitality, or cultural sectors. Proven success delivering integrated campaigns that grow audiences, engagement, or income. Strong digital marketing skills including SEO, SEM, email, social media, CRM, and content creation. Experience of managing budgets, external agencies, and campaign performance reporting. Ability to analyse data and apply audience insight. Strong copywriting, communication, and organisational skills with the ability to manage multiple priorities. Experience of line management or mentoring. Proficient in marketing tools (e.g. CMS, CRM, Adobe/Canva). Commercially aware, creative, and results-driven, with strong stakeholder relationship skills. CIM qualification or equivalent experience desirable