Senior Marketing Manager (12 month Maternity Cover)

Job Summary

Seeking a proactive, strategic & creatively driven Senior Marketing Manager to lead the end-to-end delivery of our digital marketing campaigns across our portfolio of touring productions. Accountable for filling seats in every city, managing national and local advertising budgets, and orchestrating

Job Description

The ideal candidate will develop data driven strategies that strengthen our national brand identity while driving micro targeted, market by market ticket sales at every tour stop. You will operate as the central liaison between the production team, regional venue marketing teams, PR agencies, and ticketing partners-ensuring alignment, clarity, and seamless execution across all stakeholders.

Job Requirements

Key Requirements
Experience: Minimum of 4-6 years of professional marketing experience, with at least 2 years explicitly focused on touring theatrical productions, live music, festivals, or experiential entertainment.
Performance Delivery: Demonstrated success driving ticket sales and direct response outcomes across multiple local markets, with a track record of meeting or exceeding revenue targets.
Analytical Expertise: Proficient with ticketing platforms, Google Analytics/GA4, Facebook Ads Manager/Meta, DSPs, and Excel/SQL (or equivalent). Able to translate complex data into revenue driving insights, strategic recommendations, and consistent KPI delivery.
Budget & Media Buying: Proven ability to manage marketing budgets and execute media buys across national and hyperlocal campaigns, optimising spend efficiency and performance.
Industry Knowledge: Comprehensive understanding of the touring landscape, regional market nuances, and standard box office ticketing platforms.
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Job Responsibilities

Key Responsibilities
1. Strategic Campaign Development
Formulate cohesive, multi-channel national tour marketing plans detailing timelines, asset deployment schedules, and revenue goals across regional markets.
Design audience development initiatives that target specific regional demographics, group booking segments, and niche interest communities.
Manage substantial marketing budgets, allocating spend across markets based on historical sales data, seating capacity, and real-time box office pacing.
2. Digital & Content Innovation
Oversee the production of all promotional assets, including key art, video trailers, social media shorts, and behind-the-scenes content.
Direct paid digital media strategies encompassing localized SEO, PPC, and targeted social media advertising campaigns.
Leverage CRM tools to deploy data-driven email marketing funnels and track automated abandon-cart or re-engagement flows.
3. Venue Collaboration & Localized Execution
Partner directly with regio

Job Overview

Job Title: Senior Marketing Manager (12 month Maternity Cover)
Salary: £40k-£50k
Hours: Full time
Artform: Performing arts
Role: Marketing & Digital
Contract: Temporary
Closing date: Sun, 23 Aug 2026
Location:

North West

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Job: Senior Marketing Manager (12 month Maternity Cover)

Organisation: Gandey World Class Productions

Postcode: CW12 1LA

How to Apply

Email your CV, covering letter and salary expectations to [email protected]

Contact name: Peter Massera
Contact email: [email protected]

About Gandey World Class Productions

Gandey World Class Productions is one of the UK's leading producers of live entertainment, creating and touring circus, theatre, cabaret and immersive productions across the UK and internationally. For over 100 years, we have combined creative excellence with world-class production, delivering award-winning experiences for audiences, attractions, festivals, tourism destinations and international partners. Innovation, collaboration and exceptional live entertainment are at the heart of everything

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