Senior Marketing Coordinator

Job Summary

Oversee and deliver day to day marketing activities for all departments across all platforms, leading integrated campaigns that reflect seasonal changes to exhibitions, alongside core messaging to encourage footfall and online traffic.

Job Description

Senior Marketing Coordinator | The Biscuit Factory
F/T 40hrs/wk | £30,000
Newcastle upon Tyne | On-site

The Biscuit Factory is the UK's largest, independent commercial art and craft gallery, visitor attraction and event space, with on-site caf and programme of creative workshops. We're a 7-day-a-week business that requires a versatile and enthusiastic attitude to manage multiple campaigns simultaneously, delivering them on time, on budget and to a consistently high standard.

Working under the Strategy and Comms Manager and General Manager, this role exists to oversee and deliver day to day marketing activities across all departments. The role will focus on delivery of regular marketing activities across all platforms, leading integrated campaigns that reflect seasonal changes to exhibitions, alongside core messaging to encourage footfall and online traffic.

Whilst an existing marketing framework exists, this role also provides for contribution to marketing campaign strategy on a season-by-season basis, with the opportunity to try different approaches depending on the department, service or art collection you're working with.

As a Senior Co-ordinator, you'll have overall responsibility for delivering the required marketing output, including content generated by the Marketing Coordinator, so good interpersonal skills or supervisory experience are essential.

Job Requirements

WHAT WE'RE LOOKING FOR
- A minimum of two years' experience delivering integrated marketing campaigns, ideally in a multi-departmental or multi-site environment
- Broad marketing experience, encompassing a combination of digital, paid, print, PR/media/influencer, SEO
- A genuine interest in art and design, with an understanding and appreciation of the skills, time and processes involved in arts and associated industries
- Visual literacy and sophisticated approach to presenting content that aligns with brand styles, even if the subject matter does not
- Commercial acumen and demonstrable understanding of how marketing integrates with revenue generation
- Exceptionally organised, with an ability to align output with business priorities
- A confident communicator who will be able to liaise with colleagues at all levels throughout the business
- Design proficiency for in-house production of print materials and online assets

Job Responsibilities

Core responsibilities include:

Manage social media (organic/paid), email newsletters, website content, SEO & listings updates.
Produce advertorials, press releases/editorial content and liaise with media
Design of print material such as postcards, brochures, vouchers, loyalty cards.
Automated client nurturing journeys.

Collaborate with colleagues to establish seasonal marketing & plan annual activity across departments.
Organise ticketing and listings for events across all departments. Handle associated administrative tasks.

Analyse performance metrics to refine strategies, EG newsletter engagement, social media analytics, event attendance/ticket sales, departmental sales, enquiries, and paid ad ROI (digital/print).
Use insights to optimize future campaigns and improve outcomes.

Supervise the Marketing Coordinator to ensure content meets creative briefs and deadlines.
Monitor quality standards and provide constructive feedback on deliverables.

Useful Links

See full description here

Job Overview

Job Title: Senior Marketing Coordinator
Salary: £30k-£40k
Hours: Full time
Artform: Visual arts
Role: Marketing & Digital
Contract: Permanent
Closing date: Mon, 17 Aug 2026
Location:

North East

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Job: Senior Marketing Coordinator

Organisation: The Biscuit Factory

Postcode: NE2 1AN

How to Apply

CLOSING DATE: Wed 12 August 2026 by 11am.

Send your CV and any additional information to showcase your suitability for the role (such as a cover letter/email, portfolio, examples of previous projects) to [email protected] with the subject SMC - AUG26.

Please include your availability for telephone and in-person interviews

Please include your availability to start employment (EG a notice period for your current role, or specific date if you have other commitments).

Contact name: Kathryn Tye
Contact email: [email protected]

About The Biscuit Factory

The Biscuit Factory is the UK’s largest, independent commercial art and craft gallery, visitor attraction and event space, with on-site café and programme of creative workshops.

We're a busy, 7-day-a-week business located on the edge of Newcastle's cultural quarter of Ouseburn, that has been supporting hundreds of independent artists, designers and crafts-people from across the UK for 25 years.

Find out more