Head of Marketing (based Manchester)

Job Summary

Join our Marketing & Communications team. We have a fantastic opportunity for you to work closely with our Head of Digital, Director of Audiences and be part of the Wider Leadership team, while line managing and developing three team members. Applications close Monday 7 September 2026. Apply now.

Job Description

Summary
Lead the development and delivery of integrated marketing campaigns across HOME's full artistic, engagement and membership programme, working collaboratively with internal teams and external partners.

Collaborate with the Head of Digital to plan and deliver integrated campaigns, ensuring messaging is consistent across digital and physical channels and guided by audience insight.

Lead the development of campaign messaging and positioning, ensuring clear, consistent and compelling communications tailored to HOME's target audiences across different artforms and initiatives.

Partner with the Head of Digital to design and deliver multi-channel marketing campaigns across HOME's entire programme, ensuring they meet or exceed income targets and contribute to audience growth.
Work closely with the Head of Digital to apply audience insights and segmentation in campaign planning and creative delivery.

Lead HOME's media buying. Plan and manage out-of-home advertising strategies, ensuring creative alignment, timely delivery, precise targeting and budget control.

Be the lead for HOME Communications, Manage HOME's relationships with PR agencies and build successful relationships with media partners and influencers.

Manage freelance marketers and designers - briefing, negotiating and overseeing delivery.

Collaborate with visiting companies, artists, producers, funders and distributors to maximise shared marketing opportunities and ensure strong promotional presence.

Support brand consistency and audience messaging across all public-facing marketing activities.

Collaborate with the Head of Digital and Director of Audiences to shape and deliver HOME's audience development strategy, ensuring all marketing activity supports the organisation's goals around reach, representation and engagement.

Job Requirements

This role sits within HOME's Marketing and Communications Team, led by the Director of Audiences. The team works to put audiences at the heart of everything HOME does, building meaningful connections with visitors, participants, artists, partners and communities.
The Marketing and Communications Team is responsible for building, developing and retaining audiences, visitors and participants across HOME's cross-arts programme, while clearly articulating HOME's mission, vision and impact to audiences, partners and stakeholders. The team plays a key role in achieving visitor and income targets, supporting audience development, and ensuring HOME's audiences are diverse, inclusive and reflective of the city.
This is a strategic and creative role for an experienced marketing professional who thrives on collaboration, strong storytelling and campaign delivery. This role will lead the development and delivery of high-impact marketing campaigns that promote HOME's programme, grow audience engage

Job Responsibilities

Collaborate with the Head of Digital and Audience Data & Ticketing Manager to ensure audience and marketing data is gathered, analysed and reported in line with the requirements of funders, partners and internal reporting needs.

Analyse campaign performance using audience data and insights supplied by the Digital and Data teams and produce reports that demonstrate impact and support continuous improvement.

Liaise with the Customer Services team to ensure audience communications, ticket information and campaign messaging are delivered consistently across touch points.

Line manage the Marketing Campaign Officer and Audience Data & Ticketing Manager supporting campaign delivery and departmental coordination.

Contribute to the planning and management of the marketing budget, while ensuring effective allocation across campaigns, advertising, PR and external suppliers, and working with the Head of Digital to coordinate spending across the wider marketing function.

Useful Links

how to apply link

Job Overview

Job Title: Head of Marketing (based Manchester)
Salary: £30k-£40k
Hours: Full time
Artform: Combined arts
Role: Marketing & Digital
Contract: Permanent
Closing date: Mon, 07 Sep 2026
Location:

North West

| view on Google Maps

Job: Head of Marketing (based Manchester)

Organisation: HOME

Postcode: M15 4FN

How to Apply

For full details and how to apply please read the Recruitment Pack on our website via the link provided and then submit your CV and a covering statement.
Please note due to the high volume of applications we are unable to respond to all applicants individually. If you have not heard from us before the interview date, unfortunately, you have not been shortlisted on this occasion. Regrettably, we are unable to provide feedback at the application stage for those not selected for interview.

Contact name: recruitment team
Contact email: [email protected]

Apply now

About HOME

HOME is Greater Manchester's vibrant cross art form centre. We commission, create and present contemporary theatre, visual art and film and provide a space for experimentation where art forms meet and interconnect. Five state of the art cinemas, two theatres, visual art spaces.
We're an open and social space for the curious from all of our communities, future artists and producers of work that is provocative, playful and contemporary, of Manchester and the world.

Find out more