The Marketing Manager leads Jacksons Lane's marketing, communications and audience development across our artistic, engagement and commercial work. It is a practical role, with responsibility for directly delivering campaigns, audiences and income, as well as the way Jacksons Lane looks, sounds and presents itself publicly; you'll work with the Creative Director to find and develop that distinctive voice.
We want someone who gets the fundamentals right but is also interested in trying new things. That might be a different way of introducing circus to a new audience, building the profile of our studios as rehearsal and event spaces or finding better ways to communicate with families and communities across Haringey.
The Marketing Manager will:
Lead Jacksons Lane's marketing, communications and audience development.
Grow audiences and ticket income, particularly for contemporary circus and Jacksons Juniors.
Grow awareness and income from hires, events, the caf and other commercial activity.
Develop a clear and recognisable Jacksons Lane voice across our communications.
Take direct responsibility for creating, managing and delivering campaigns across digital and print.
Strengthen our relationships with audiences and communities across Haringey.
Use audience data, research and evaluation to improve our reach and impact.
Work closely with artists and companies and build Jacksons Lane's wider profile.
Manage the Marketing Assistant and contribute actively to the wider organisation.