This is a new role, and a chance to shape how Underbelly works digitally. You'll own our paid digital, websites, email and CRM, and lead on social strategy, turning a busy, seasonal portfolio into joined-up digital campaigns that sell tickets and build loyal audiences.
You'll report to the Marketing Director, line manage our Social Media & Content Officer, and work alongside the campaign team as the go-to expert on all things digital.
You'll bring
Hands-on experience planning, running and optimising paid social and search (Meta, TikTok, Google)
Experience managing websites, email platforms and audience data
Confidence with analytics (GA4 or similar), tracking and reporting on return on spend
A strong instinct for social content and what makes people buy a ticket
The ability to explain digital clearly to colleagues and partners who aren't specialists.