Reporting to the Sales & Marketing Director, the Head of Ticketing is responsible for Park Theatre's ticketing operation, sales strategy, pricing and customer experience. They will lead pricing structures and sales strategies, balancing commercial objectives with the Theatre's ambitions around accessible pricing and audience development.

They will analyse sales performance, industry trends and benchmarking to forecast performance and inform strategic decisions. They will develop proactive sales strategies for in-house productions and runs in which Park Theatre has a financial interest, using offers, dynamic pricing and third-party ticket agents to maximise revenue. They will provide regular sales reporting, analysis and recommendations to the Executive team and visiting producers.

Working closely with internal and visiting producers' marketing teams, they will align sales strategies with campaign milestones and objectives. They will manage relationships with external ticketing and technology partners, including Spektrix and third-party agents, and oversee the effective use and development of the Theatre's ticketing system and CRM.

They will develop the online booking journey with internal and external partners, improving the customer experience and maximising opportunities for membership, ancillary sales and giving. They will oversee the Box Office operation, supporting team management, training and development while ensuring high standards of customer service.

Working closely with Finance, they will ensure accurate, robust Box Office accounting and reporting, bringing strong commercial and financial acumen to support Park Theatre's financial, charitable, access and audience development objectives.