Head of Visitor Engagement
Serpentine Galleries Closing date: Sun, 15 Nov 2026
- Full time
- £50k+
- Apply now
Mon, 02 Nov 2026 "> published -
Job Summary
Job Description
Serpentine is seeking an ambitious, supportive and innovative leader to join the Audiences team as our Head of Visitor Engagement.
This is a key role at an important moment of transformation for visitor experience at Serpentine. We are evolving the team from a primarily operational front-of-house function into a more active, audience-focused Visitor Engagement team: one that combines excellent operations and welcome with meaningful opportunities for visitors to connect with our exhibitions, artists and ideas. As part of this work, we have established four experience standards - Safety, Welcome, Connection and Efficiency - which provide a clear framework for the experience we want to create and how we will measure and improve it.
The Head of Visitor Engagement will play a central role in turning our ambition into practice: embedding the experience standards, developing the team, building strong relationships across Serpentine and ensuring visitor insight and experience increasingly influence how we plan and deliver our work. Working closely with the Director of Audiences, you'll develop our Visitor Experience strategy and implement it across the organisation, leading a step change in how we welcome audiences including how we develop new activities to engage a wider range of visitors.
You'll combine a strong operational understanding of visitor-facing environments with demonstrable experience of leading or supporting visitor experience transformation. Bringing a coaching approach, you'll support a team of managers to develop and lead the wider team whilst also influencing colleagues across the organisation to embed the visitor perspective into decision making. Most importantly, you'll bring a passion for welcoming and engaging a wide and diverse range of audiences and a commitment to continuously improving our offer.
Job Requirements
Demonstrable experience of leading or supporting significant visitor experience, customer experience or front-of-house transformation, with evidence of turning strategic ambition into practical and sustained change.
Strong operational understanding of visitor-facing environments, including the ability to balance excellent experience with safety, staffing, efficiency and day-to-day delivery.
Experience of leading and developing managers and teams, with a coaching approach that enables teams to work at their best.
Ability to work strategically across an organisation, influencing colleagues beyond direct areas of responsibility and embedding the visitor perspective into planning, decision-making and delivery.
Strong understanding of inclusive and accessible visitor experience, with experience of identifying barriers and developing approaches that respond to different audience needs, motivations and levels of confidence.
Job Responsibilities
Strategy and Leadership
Working with the Director of Audiences, develop and embed Serpentine's Visitor Experience strategy across the organisation, ensuring visitor needs and experiences inform planning and decision-making.
Safety
Provide senior leadership for safe and effective visitor-facing operations across exhibitions, public programmes, events and private hires, supporting the Visitor Engagement Managers to maintain high standards of operational readiness.
Welcome
Develop Serpentine's approach to welcome, creating a flexible experience that responds to different visitor needs, motivations and levels of confidence.
Connection
Develop the Visitor Engagement team's role in helping audiences actively engage with Serpentine's exhibitions, artists and ideas through conversation, interpretation and participation.
Efficiency
Develop a performance and improvement framework for Visitor Experience, using KPIs, visitor feedback, staff insight, audience research, and visitor figures.
Job Overview
- Job Title: Head of Visitor Engagement
- Salary: £50k+
- Hours: Full time
- Artform: Charity
- Role: Customer Service
- Contract: Permanent
- Closing date: Sun, 15 Nov 2026
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Location:
| view on Google MapsLondon
Job: Head of Visitor Engagement
Job: Head of Visitor Engagement
Organisation: Serpentine Galleries
Postcode: W2 3XA
How to Apply
Please apply via the Apply Now link with your CV and Cover Letter. In your Cover Letter, please address:
How your industry knowledge, skills and proven experience will bring benefit to the role;
Examples of how you have applied skills and experience relevant to this role in your current or previous work;
What specifically attracts you to this role and Serpentine.
- Contact name: Georgina Vrynioti
- Contact email: [email protected]
About Serpentine Galleries
Free contemporary art gallery in London's Kensington gardens with a year-round programme taking place across two galleries, in the park and online.